Simply cool
A Munich food startup transforms its workspace into a hub of creative innovation
Here, nutrition gets a fresh take – and you feel it the moment you step into yfood's new offices. Munich-based interior design firm raumgestöber has transformed the space into a visual manifesto of the brand itself. Creative zones pop with vibrant colour, a spacious canteen doubles as an after-work bar, and the vibe throughout is unmistakably cool. All this unfolds on the fourth floor of a century-old building. The founders, Benjamin Kremer and Noel Bollmann, are equally impressive. Their startup – which puts balanced nutrition into a bottle – grew at breakneck speed. Today, their nearly 200-person team continues pushing the boundaries of what nutrition can be.
The design strategy was crystal clear: bring the corporate identity to life throughout the space. Architects Andrea and Stephan Köhler from raumgestöber pulled this off through clever design moves and unexpected touches of wit. The foundation rests on clean, purposeful lines and a bold black-and-white contrast that sets the stage for yfood's playful brand palette: "Crazy Coconut," "Happy Banana," and "Fresh Berry." Product bottles mounted above each meeting room entrance create the illusion of their contents splashing down the wall – a clever visual pun. Inside, pastel tones come alive in casual seating clusters featuring upholstered modular "synapses" in berry blue that can be reconfigured endlessly, alongside pink poufs, a hammock, and colourful neon accents. Cork and writable whiteboard walls empower teams to let their creativity flow freely. The playful spirit extends through the corridor, where strategically placed glass partitions maintain visual connection between zones. The large meeting room features a showstopper: white cubes that disappear behind a floor-to-ceiling grey curtain, perfect for dramatic product reveals. The canteen and after-work area – designed as a dynamic, flexible social hub with real personality – has become an instant favourite. And yes, yfood bottles even function as doorstops, because why not?
Photography:
raumgestöber
(Published in CUBE Munich 04|23)
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