"Live Ekstraordinær" – BoConcept's signature promise embodies Danish design excellence and exclusive collections found only in their own stores. Following a change in ownership, the Munich and Augsburg locations have been reimagined and relaunched by new franchise partners Bane Knezevic and Alexander Schramm in a striking premium industrial aesthetic.

At Isartor, where a younger demographic and families converge, the brand makes a bold statement across 230 m² with fresh, urban aesthetics. The flagship store at Prannerstraße 4 unfolds across 330 m², showcasing premium Danish design collections in their full expression. Warm greys blend seamlessly with touches of brown, green, and taupe, creating inviting spaces that feel like home. Black metal partitions define distinct zones, including the innovative "Heart" – an open-plan hub where customers collaborate with designers to articulate their vision and see it brought to life on interactive screens. This year, the store earned the company's prestigious "New Store of the Year" designation. Collections by lauded designers—the Bjarke Ingels Group (BIG), Morten Georgsen, Karim Rashid, and Henrik Pedersen—offer remarkable design flexibility, allowing you to craft a truly personalized home. From sofas and armchairs to beds, tables, and storage, nearly every piece in the BoConcept range can be tailored to your specifications: size, color, and material. The standout feature? An exceptional palette of fabrics and leathers—over 120 options to choose from.

www.boconcept.com

Photos:
András Dobi / ARTOUI

(Published in CUBE Munich 03|24)