In the former soap factory in Düsseldorf, the SV Group, a food service and hotel management company, established its new corporate headquarters. For the new office spaces in this distinctive 1950s building, the consulting and planning firm pro m2created an interior concept under the direction of interior architect ​Nazanin Malek that perfectly bridges history and innovation. She designed office spaces where both clients and employees are welcomed by the company's unmistakable brand identity. Red, the company's corporate color, was employed as an accent color throughout. "The use of various red tones in combination with contrasting materials such as tiles and terrazzo creates a distinctive atmosphere that emphasizes the themes of enjoyment and gastronomy," explains Nazanin Malek.

The central focal point of the interior concept is the Market Place. This versatile space connects different functional areas including a coffee bar, catering kitchen, and lounge zones. The Market Place offers employees and clients the opportunity to meet and experience the themes of culinary enjoyment and community. The design strategy for the interior concept was centered on evoking emotion while addressing the individual needs and requirements of the space's users. The varied work environments, which provide both functional and inspiring atmospheres, foster teamwork, engagement, and employee creativity.

Since the transition from individual offices to open-plan spaces can initially be challenging, adequate retreat areas were integrated to allow employees to work in peace and concentration. Before the move, the company partnered with pro m², which, in addition to real estate strategy, workplace consulting, and change management, also oversaw construction project management to launch the #wemove initiative. Through this program, employees participated in workshops that gave them an active voice in decisions regarding space design. This collaborative approach resulted in a solution tailored specifically to the company's needs.

www.pro-m2.de

Photography:
Jan Kaiser

(Published in CUBE Düsseldorf 03|24)