Where Tradition Meets Modern Design
A refined spatial concept that brings the city to life and engages visitors on multiple levels.
Frankfurt's New Old Town opened in 2018, followed a year later by the Citizens' Advice Bureau—strategically positioned in the prominent "Hinter dem Lämmchen" building. DIA – Dittel Architekten conceived the space as an interactive digital showroom, creating an innovative hub for civic engagement, information sharing, and community dialogue.
The Citizens' Advice Bureau's significance extends beyond its aesthetic redesign to its prominent location within the Dom-Römer quarter. "By creating this New Old Town, Frankfurt—a city celebrated for its modern skyline—has crafted a striking district that embodies the seamless blend of tradition and modernity the city represents," notes Frank Dittel of DIA. This distinctive setting and confident design approach informed every decision, resulting in a sophisticated spatial concept that celebrates the city's character while remaining accessible and engaging on multiple sensory levels. The space particularly welcomes young professionals and newcomers, drawing them in with its distinctive atmosphere.
The design vocabulary honours the neighbourhood's traditional colour and material palette while introducing cooling contemporary accents. A warm red band frames the perimeter, immediately drawing the eye of passersby. The premium natural stone flooring echoes this warmth while subtly referencing the sandstone hues indigenous to the district. The band's distinctive diamond pattern establishes spatial rhythm and gains dimensionality through integrated brochure pockets—a detail inspired by Frankfurt's iconic ribbed apple wine glass. Well-organised brochure displays keep visitors continuously updated with current information.
The compact footprint achieves maximum utility through seamlessly integrated digital information points. High-resolution 4K screens feel native to the architectural language, infusing the space with an innovative, dynamic energy. Visitors intuitively navigate diverse information offerings and experience the city virtually through immersive 360° tours.
An accessible counter finished in light wood and brushed stainless steel facilitates personal interaction with the bureau's local experts. A cosy seating alcove nestled into the wall further reinforces the welcoming atmosphere.
(Published in CUBE Frankfurt 01|20)
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