When you enter the former water reservoir in Hamburg's Eppendorf district, you immediately sense that this is not just about flooring. Covering around 680 m², Parkett Dietrich's showroom unfolds an inspiring scenography of materials, light and space. In the listed building from 1932 – part of the former tram depot – history and the present meet in an impressive way. Since its opening in 2015, the building has served as a stage for architecture and interior design. The spacious areas are not merely an exhibition space, but a testing ground for design questions: How does a floor change the character of a room? What atmosphere is created by different grains, formats and patterns? The displays provide answers – quietly, but with great effect.

"We wanted to create a place where people could experience wood in all its diversity," says Stephanie Benzing, sales manager at Parkett Dietrich Hamburg. "Not as a product, but as a material that shapes, connects and warms rooms." The portfolio ranges from classically elegant country house floorboards to large-format exclusive floorboards and handcrafted trowel floors with a mineral look. Special attention is paid to the laying patterns: herringbone, chevron, cube or specially developed special shapes show that they can strongly determine the structure and rhythm of the floor and the effect on the room. In this way, parquet itself becomes a design element – the foundation of an idea of living.

Architecturally, too, the building bridges the gap between tradition and modernity. The subsequently added penthouse floor carefully interprets the historic building fabric without imitating it. This balance reflects the spirit of the company. For over 100 years, Parkett Dietrich has stood for precision craftsmanship, material expertise and a deep understanding of the language of wood – combined with the aspiration to accompany contemporary architecture. The parquet team in Eppendorf works together with architects, interior designers and private builders. From the initial idea to the final installation, solutions are created with the support of the in-house carpentry workshop, where custom-made products and tailor-made surfaces are also developed.

www.parkett-dietrich.de

Photos:
Mark Seelen / Team photo Marquardt

(Published in CUBE Hamburg 04|25)