The bathroom is the most personal room in any home – and arguably the most frequently visited. Over a lifetime, the average person spends roughly 1.5 years there, dedicating 30 to 45 minutes daily to personal hygiene and private reflection. A bathroom that's 100% true to your personality – a personal sanctuary tailored to your tastes – that's the driving force behind REISSER AG's new brand campaign.

A flowing dress cascades from a freestanding bathtub. A bearded gentleman makes a statement in a kilt. An elegant woman poses with her two pedigree cats. These are just three of the striking visuals featured in the new REISSER campaign. The wholesaler specializing in sanitary, heating, and climate control technology is doubling down on its modern positioning. "We showcase real personalities and distinctive characters, deliberately crafting bolder imagery to celebrate individuality," explains Dominik Rathgeb, Deputy Marketing Manager at REISSER.

For years, "REISSER has your bathroom" became the company's calling card. To mark its 150th anniversary, REISSER launched a dialect-driven campaign featuring its products through regional vernacular. Today, the company is taking a fresh, bold, and playful approach to the market. This ambitious project began 1.5 years ago and is now rolling out nationwide. The timing coincided with REISSER's rebranding of its own line to Mix & Match, enabling endless product combinations. According to Rathgeb: "We wanted to create a campaign showcasing extraordinary personalities in real bathroom moments, each celebrating their unique style." The creative vision came from REISSER's own talents: Yvonne Schwenger (Creative Director) and Sylvia Wochinger (Senior Art Director). "We're proud of the creative minds on our team and thrilled we developed and executed this concept entirely in-house," Rathgeb emphasizes.

Distinctive Personalities and Bold Styles

Vintage or minimalist, industrial or contemporary, rustic, classic, or natural – each style is brought to life through distinctive personalities. Under the banner "Your bathroom, as individual as you are," REISSER showcases the full spectrum of what's possible in bathroom planning and design. The campaign features products from both established brand manufacturers and REISSER's own line. Alongside REISSER's creative marketing team, renowned people photographer Uwe Ditz from Stuttgart contributed to the project.

Plan and design a bathroom that reflects your personal aesthetic. Discover the perfect style for every preference. Create your dream bathroom – a space that speaks with its own design language. "Today's bathroom is so much more than a utility space. It's a sanctuary where people are truly themselves and fully express their individual style," Rathgeb notes. REISSER positions itself as a trusted partner and design advisor, collaborating with specialist craftspeople to bring your vision to life – from concept through every meticulous detail. "We're enablers," explains Rathgeb. "Whether it's bathroom ceramics or vanities, faucets or accessories, shower enclosures or illuminated mirrors – we offer an extensive range of finishes, materials, and designs. Our portfolio delivers maximum
creative freedom, inspiring everyone to find their perfect bathroom.

The campaign speaks to everyone – regardless of age, gender, or background. REISSER aims to forge an emotional connection, inviting customers to see themselves reflected in one of the style icons. The extensive product lineup fuels creativity, welcoming unconventional tastes and enabling virtually any bathroom interpretation. As Rathgeb puts it: "The possibilities are limitless. A bathroom where everything clicks? Where you define what matters? A space that's 100% true to your vision? That's exactly our expertise." The region's leading specialist retailer is once again proving its unrivaled product depth and commitment to quality.

The Six Styles

Vintage
A decade, era, or cultural moment sets the mood and feeling. Whether sixties chic or flower power, this taste comes alive in a lavishly appointed bathroom – inviting, warm, and full of character. Those drawn to playful elegance will discover ornate details and whimsical flourishes here. Quality refinement meets baroque accents and carefully curated touches, transforming the space into a sanctuary of comfort.

Minimal
Clean lines over embellishment and ornamentation. Form follows function – the guiding principle. Cubic shapes, restrained colors, and premium materials converge in refined simplicity. Because less truly is more. If understated forms, sleek aesthetics, and uncluttered spaces appeal to you, this is your style. Purposeful, direct, and refined – the minimalist bathroom distills the best of Bauhaus design into restrained lines and geometric clarity.

Industrial
Functional metal framework, sharp angles, matte black anodized finishes, raw concrete, and charcoal walls define the edgy industrial aesthetic. Bold geometry meets the interplay of metal and refined fixtures, linear forms and raw-edged details, concrete accents throughout. Coolness takes center stage – inspired by the raw authenticity of vintage factory spaces.

Modern
One thing this style decidedly isn't: conventional. It reimagines the bathroom with fresh flair and bold contrasts, balancing meticulous detail with dramatic flourishes. Varied shapes work in concert, punctuated by striking color moments. Glamour, cutting-edge trends, and innovative materials converge here, making it your personal retreat.

Rustic
The mountains call: settle into authentic wood and natural stone for genuine comfort. A grounded, unpretentious setting evokes alpine getaways, bringing mountain lodge warmth to your own bathroom. Solid wood, earthy tones, and elegant designs layered with varied textures amplify this welcoming effect.

Classic
Timeless sophistication realized. Drawing inspiration from design classics, this versatile approach works beautifully across any home – particularly for families. It has real refinement: visually calm and understated, never compromising on craftsmanship or beauty. The ultimate all-rounder – flowing curves to clean angles, elegant to highly functional, from nature-inspired to bold contrasts
that define the space.

Natural
Connect more deeply with nature – right at home. Timeless spatial elements paired with natural, sustainable materials create warmth and coziness. Escape daily pressures and drift into calm – this bathroom is your refuge and recharge station. Warm hues, organic forms, and refined design invite nature indoors. Nature lovers will feel right at home.

www.reisser.de