CUBE Furniture Trend Study 1-20

Eight Questions for Consumers, Brand Manufacturers, and Retailers

In early 2020, CUBE conducted a brief survey at IMM Cologne, the international furniture trade fair, on the topic of "Furniture purchasing – in-store versus online." The survey gathered responses from 151 participants: private consumers (52%), architecture professionals (26%), furniture manufacturers (17%), and furniture retailers (4%). The goal was to understand the current state of the furniture market.
Given the COVID-19 pandemic, online furniture purchases are expected to have grown significantly.

We've compiled the key findings from this study for you and believe they'll provide valuable insights for your business.

We'd be delighted to help you develop a customized media plan across our platforms:
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For questions about this study, please contact:
Gerrit Menke
Publishing Director
Phone: 0211 650264-12
menke@cube-magazin.de