In a central downtown location, the new specialist hearing acoustics store combines a reception and lounge area as well as two state-of-the-art hearing studios including a workshop and an area for employees in a compact space. In their design, Kiltz Kazmaier Architekten dispensed with orthogonal room structures in favor of a targeted narrowing or widening of individual areas, without additional space consumption and with positive effects for the room acoustics - similar to the principle of a concert hall. The actual sales product - the hearing aid - is very small and should not be noticed by customers. The room concept therefore focuses on hearing itself, which is made tangible and perceptible. This is in line with the client's approach of giving customers an original hearing experience again, in which the hearing aid is only a means to an end. Another component that creates this special spatial experience is the generation of shapes and structures in an organic manner. Last but not least, an auricle was the inspiration for the basic module from which the furniture, walls, ceilings and room structures are composed. Reminiscent of a musical concept in which the basic theme is varied in many ways, the elements appear in different places in different ways. On the ceiling, a structure is created that is effective in terms of room acoustics and at the same time discreetly accommodates the spot lighting in the form of downlights. On the walls, this structure - in addition to being acoustically effective - has a room-defining effect that makes further decorative elements superfluous. In the transition from the reception area to the rear and workshop area, the structure creates a discreet visual connection. In the shop window area, the basic element appears in different variations in the shop window cladding as privacy and sun protection. In all variations of the structure, a functional feature is added to the aesthetic one. Last but not least, the individual structure shapes the corporate design of the company.

White glazed maritime pine plywood panels are the defining material that radiates an original vitality. Precisely manufactured interior doors made of bright aluminum allude to the technical component of the sales product. The surfaces of the furniture are covered with dark linoleum that is pleasant to the touch. The black surfaces of the furniture, ceilings and fabric upholstery, together with the white surfaces of the acoustic ceilings and curtains, create a striking and high-contrast framework. Planning was carried out using modern 3D software. Without the use of modern milling machines with 5-axis technology, the detailed and precise implementation, including all the details, would not have been possible. A pleasant side effect: the redesign of the interior was completed within a very short time.  

www.kiltzkazmaier.de

Photos: 

Klaus Mellenthin
www.klausmellenthin.com

(Published in CUBE Stuttgart 03|23)