The blue wonder
A bread factory should magically attract customers with its colorfulness
What do we associate with the color blue? Trust - according to color psychology. A good choice of color for a bread factory, which was selected by Gonzalez Haase AAS from Berlin to immerse a bakery and café in a cool ultramarine blue. Immersed in the sense that the room was dyed all over. The floor, the ceiling, the walls, the sales counter - almost everything. You can hardly escape the magic, the pull of the color. Even if you don't want to buy bread, you can drink a coffee and immerse yourself in the deep blue, which has a relaxing effect and allows visitors to calm down. This is already the second capital city branch of the gluten-free bread manufacturer Aera. The new, blue branch is located directly on Rosenthaler Platz in a prominent position.
The existing store was completely gutted, the 3.80 m high ceiling was exposed and a 13 m long sales counter was created diagonally across the entire space, dividing the 70 m² room into two areas. It almost merges with the room. The wide window front with the entrance allows views into the entire depth of the store. The architects had the furniture designed for the room made of oak and the warm wood tone harmonizes wonderfully with the cool overall design. The shelves for the baked goods are made of electropolished stainless steel.
The color blue determines the concept for the redesign of the restaurant designed for this room. Depending on the intensity of the incident light or even in the dark due to the artificial lighting, the blue changes in intensity, is sometimes light, sometimes dark and sometimes shiny and then matt again. The blue in Vermeer's paintings inspired them to use this lapis lazuli blue, say Pierre Jorge Gonzalez and Judith Haase. During the painter's lifetime, the dye was actually obtained from real lapis lazuli that had been ground into powder. By the beginning of the 20th century, an artificially produced substitute had been found to produce this intense blue. Here in the Aera bread factory, it was applied to the dyed raw concrete in 80 cm wide strips. Interior designer Judith Haase says of her project: "The bold, uniform coloring has the effect of the background of a painting, through which the actual subject really comes into its own."
Photos:
Thomas Meyer/Ostkreuz
www.ostkreuz.de
(Published in CUBE Berlin 04|22)
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