Privacy policy

We process personal data (hereinafter referred to as "data") only as necessary to provide a functional, user-friendly website with its content and services.

Under Article 4(1) of the General Data Protection Regulation (EU) 2016/679 ("GDPR"), "processing" encompasses any operation or series of operations performed on personal data—whether automated or not—including collection, recording, organisation, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure, transmission, dissemination, alignment, combination, restriction, erasure, and destruction.

This privacy policy outlines how we process your personal data—specifically the type, scope, purpose, duration, and legal basis of processing. Where we determine processing purposes and methods independently or jointly with others, we provide full transparency. We also disclose third-party tools we use for optimisation and service enhancement; where these tools involve third-party data processing under their own responsibility, we detail this below.

This privacy policy is structured as follows:

I. About Us as Data Controller
II. Your Rights as a User and Data Subject
III. How We Process Your Data

I. Information About Us as the Data Controller

The data controller responsible for this website is:

b1communication GMBH
Briedestraße 1
40599 Düsseldorf
Germany

Phone: 0211 650 264-0
Fax: 0211 650 264-20
Email: info@b1-communication.de

II. Your Rights as a User and Data Subject

Regarding the data processing described below, you have the right to:

Request confirmation of whether data concerning you is being processed, obtain information about the data we hold, receive further details on processing activities, and request copies of your data (see also Art. 15 GDPR);
Correct or complete inaccurate or incomplete data (see also Art. 16 GDPR);
Request immediate deletion of your data (see also Art. 17 GDPR), or alternatively, if further processing is legally required under Art. 17(3) GDPR, request restriction of processing in accordance with Art. 18 GDPR;
Receive your data in a portable format and request its transfer to another provider or controller (see also Art. 20 GDPR);
Lodge a complaint with the supervisory authority if you believe your data is being processed in violation of data protection law (see also Art. 77 GDPR).

Furthermore, we are required to inform all recipients of your data about any corrections, deletions, or restrictions to processing made under Articles 16, 17(1), and 18 of the GDPR. This obligation does not apply if notification is impossible or involves disproportionate effort. You retain the right to know who these recipients are.

Under Article 21 of the GDPR, you have the right to object to the future processing of your data, provided the provider processes it in accordance with Article 6(1)(f) of the GDPR. This right applies particularly to direct marketing.

III. Details on Data Processing

Your data will be deleted or blocked once it no longer serves its purpose, provided no legal retention requirements apply and no other retention details are specified below for particular processing activities.

Server Data

For technical security and stability, your browser automatically transmits certain data to us or our web hosting provider. Our server logs capture your browser type and version, operating system, the website you came from, which pages you visit, access timestamps, and your IP address.

This data is stored temporarily and separately from any other information we hold about you.

We rely on Article 6(1)(f) GDPR for this processing. Our legitimate interest is maintaining a secure, stable, and well-functioning website.

Data is automatically deleted after seven days unless we need to retain it for evidence purposes. In cases of suspected misuse, data may be retained in whole or part until the matter is fully resolved.

Cookies

a) Session Cookies

We use cookies on our website. Cookies are small text files or storage technologies placed on your device by your browser. They process certain information about you—such as browser preferences, location data, or your IP address—to personalise your experience.

This processing makes our website more user-friendly, efficient, and secure—enabling features like multilingual display and shopping cart functionality.

Our legal basis is Article 6(1)(b) GDPR, provided these cookies are necessary for contract performance or pre-contractual services.

Where cookies serve other purposes, we rely on Article 6(1)(f) GDPR—our legitimate interest in improving website functionality.

Session cookies are automatically deleted when you close your browser.

b) Third-Party Cookies

Our website may use cookies from partner companies we work with for advertising, analytics, and website functionality.

For details on these third-party cookies—including their purposes and legal bases—please refer to the information below.

c) Managing Cookies

You can prevent or limit cookie installation through your browser settings and delete existing cookies at any time. The specific steps depend on which browser you use—consult your browser's help menu or contact its support team. Flash cookies operate differently and cannot be controlled through standard browser settings; instead, adjust your Flash Player preferences or contact Adobe. Note that disabling cookies may limit your ability to use certain website features.

Disabling cookies may prevent full access to certain website features.

Contract Processing

We process data you provide to purchase our products or services solely to fulfil and execute your order. Contract performance requires this data—without it, we cannot complete your purchase.

Our legal basis is Article 6(1)(b) GDPR.

We delete contract data once the transaction is complete, though we must retain information as required by tax and commercial law.

As part of order fulfilment, we share your data with shipping carriers or payment processors only as necessary for delivery or payment processing.

Our legal basis for this sharing is Article 6(1)(b) GDPR.

Customer Account and Registration

When you create a customer account with us, we collect and store your registration information (name, address, email address) exclusively for pre-contractual services, contract fulfilment, and customer care—such as order history access or saved items features. We also record your IP address and registration date and time. We do not share this data with third parties.

During registration, we request your consent to this processing and reference this privacy policy. The data collected is used only to provide your account.

If you consent, Article 6(1)(a) GDPR is the legal basis for processing.

Where account creation also serves contract initiation or performance, Article 6(1)(b) GDPR additionally applies.

You may revoke your consent to account opening and maintenance at any time under Article 7(3) GDPR—simply notify us of your revocation.

We delete collected data once it is no longer needed, though we must honour applicable tax and commercial retention periods.

Google Analytics

We use Google Analytics, a web analytics service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA ("Google").

Under the EU-US Privacy Shield certification,

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google commits to protecting your data according to EU standards even when processing occurs in the United States.

Google Analytics helps us understand how you use our website. We rely on Article 6(1)(f) GDPR—our legitimate interest is improving, optimising, and efficiently operating our website.

Usage information such as IP address, location, visit frequency, and timing is sent to Google's US servers and stored there. However, we use Google's anonymisation feature, which shortens your IP address within the EU or EEA before storage.

Google uses this data to provide us analytics reports about your visits and activities. It may also use this information to deliver related services connected to website and Internet usage.

Google states it does not merge your IP address with other data. For additional privacy information, including options to limit data use, see

https://www.google.com/intl/de/policies/privacy/partners

Google also provides a browser add-on that lets you opt out of Google Analytics. Available at

https://tools.google.com/dlpage/gaoptout?hl=de

This add-on works with all major browsers and gives you greater control over data collection. It prevents Google Analytics' JavaScript from sending visit information to Google Analytics—though data may still be transmitted to us or other analytics services, which we detail in this policy.

Note that this website uses Google Analytics with the code "gat._anonymizeIp();" to ensure anonymous IP address collection (IP masking).

Google Maps

We use Google Maps to display our location and provide directions. This service is provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA ("Google").

Under the EU-US Privacy Shield certification,

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google commits to protecting your data according to EU standards even when processing occurs in the United States.

When you visit our website, a connection is established to Google's US servers to enable the display of certain fonts.

When you access the Google Maps component on our website, Google stores a cookie on your device via your browser. Your user settings and data are processed to display our location and generate directions. Google may use servers in the United States for this purpose.

Our legal basis is Article 6(1)(f) GDPR—our legitimate interest is optimising website functionality.

This connection enables Google to identify your originating website and determine which IP address should receive the directions.

If you object to this processing, you can prevent cookie installation by adjusting your browser settings. See the "Cookies" section above for details.

The use of Google Maps and information obtained through it is governed by Google's Terms of Service and the Google Maps Terms and Conditions.

Google also provides options at
https://adssettings.google.com/authenticated

https://policies.google.com/privacy

for further information.

Sample Privacy Policy from Weiß & Partner Law Firm