CUBE MEDIA KIT · 2023

The metropolitan magazine for architecture, interior design and lifestyle www.cube-magazin.de MEDIA KIT 2023 Valid from January 2023 NEW: Video and Podcast

2 CUBE SELECT CUBE REAL ESTATE CUBE INSPIRE CUBE DIGITAL OTHER 4 times a year magazines for architecture professionals are published CUBE Real Estate (once) and CUBE Inspire (thrice) Pages 7-8 CUBE is published 4 times a year in 9 metropolitan areas with independent titles Pages 3–5 website, newsletter, innovation video, podcast with over 6,500 architectural articles and about 85.000 impressions per month Pages 10–13 CUBE Select – 4 times a year nationwide with a selection of architectural articles and available at selected highend magazine retailers Page 6 CUBE METROPOLITAN MAGAZINES MEDIA OVERVIEW Contact, general publisher information, terms and conditions Pages 14–15 BERLIN, DÜSSELDORF, FRANKFURT/RHINE-MAIN, HAMBURG, COLOGNE BONN, MUNICH, RUHR AREA, STUTTGART, VIENNA

3 METROPOLITAN MAGAZINES READERSHIP* READERSHIP High-income private individuals, regional architects and real estate professionals NUMBER OF INDEPENDENT MAGAZINES 9 – Berlin, Düsseldorf, Frankfurt/Rhine-Main, Hamburg, Cologne Bonn, Munich, Ruhr Area, Stuttgart, Vienna FREQUENCY OF PUBLICATION 4 times a year VOLUME 14th year, since 2009 TOTAL CIRCULATION Total circulation 90,000 copies, 10,000 copies per regional issue COPY FORMAT 210 x 297mm YEARLY SUBSCRIPTION Domestic EUR 32 (incl. VAT and shipping costs) International EUR 46 (incl. VAT and shipping costs) ONLINE www.cube-magazin.de, www.cube-magazin.at FACTS Issues 2021............. 36 issues Total page count...... 3.100 pages Ø page count 2021.... Ø 83,4 pages Editorial share......... 77% Advertisement share 23% Share by gender: 61 % male 39 % female Average age: 50.9 years Monthly net income over EUR 5,000: 32.2% Living situation: 40.3% renting 46.8% own house 12.9% own apartment Average amount of readers per individual copy: 2.8 private individuals 3.5 architecture professionals READERSHIP STRUCTURE (average scores of all 9 metropolitan magazines) What is read: 38.5 % read the complete copy 40.6 % read more than half 20.6 % read only certain articles What happens with the magazine after reading: 62.1% keep it 26.1% pass it on 11.8% other usage I rate the magazine with the grade ... private individuals: 1.9 architects: 2.1 70.8% private individuals 4.5% others 13.0% regional architects, interior designers, planning offices 3.5% regional real estate, instiutions 6.2% regional trade, crafts gardening and landscaping 2.0% transregional producers, service providers * Source: CUBE reader analysis from 2022, 140 participants, 24 closed and open questions, written and online survey

4 METROPOLITAN TITLE Spring issue 01/2023 Summer issue 02/2023 Autumn issue 03/2023 Winter issue 04/2023 DÜSSELDORF AD: PD: DP: 06.02.23 13.02.23 28.02.23 AD: PD: DP: 24.04.23 02.05.23 16.05.23 AD: PD: DP: 24.07.23 31.07.23 15.08.23 AD: PD: DP: 09.10.23 16.10.23 31.10.23 FRANKFURT/RHINE-MAIN AD: PD: DP: 06.02.23 13.02.23 28.02.23 AD: PD: DP: 24.05.23 02.05.23 16.05.23 AD: PD: DP: 24.07.23 31.07.23 15.08.23 AD: PD: DP: 09.10.23 16.10.23 31.10.23 COLOGNE BONN AD: PD: DP: 06.02.23 13.02.23 28.02.23 AD: PD: DP: 24.05.23 02.05.23 16.05.23 AD: PD: DP:: 24.07.23 31.07.23 15.08.23 AD: PD: DP: 09.10.23 16.10.23 31.10.23 HAMBURG AD: PD: DP: 20.02.23 27.02.23 14.03.23 AD: PD: DP: 08.05.23 15.05.23 30.05.23 AD: PD: DP: 07.08.23 14.08.23 29.08.23 AD: PD: DP: 23.10.23 30.10.23 14.11.23 MUNICH AD: PD: DP: 20.02.23 27.02.23 14.03.23 AD: PD: DP: 08.05.23 15.05.23 30.05.23 AD: PD: DP: 07.08.23 14.08.23 29.08.23 AD: PD: DP: 23.10.23 30.10.23 14.11.23 RUHR AREA AD: PD: DP: 20.02.23 27.02.23 14.03.23 AD: PD: DP: 08.05.23 15.05.23 30.05.23 AD: PD: DP: 07.08.23 14.08.23 29.08.23 AD: PD: DP: 23.10.23 30.10.23 14.11.23 STUTTGART AD: PD: DP: 06.03.23 13.03.23 28.03.23 AD: PD: DP: 22.05.23 29.05.23 13.06.23 AD: PD: DP: 21.08.23 28.08.23 12.09.23 AD: PD: DP: 06.11.23 13.11.23 28.11.23 BERLIN AD: PD: DP: 06.03.23 13.03.23 28.03.23 AD: PD: DP: 22.05.23 29.05.23 13.06.23 AD: PD: DP: 21.08.23 28.08.23 12.09.23 AD: PD: DP: 06.11.23 13.11.23 28.11.23 VIENNA AD: PD: DP: 06.03.23 13.03.23 28.03.23 AD: PD: DP: 22.05.23 29.05.23 13.06.23 AD: PD: DP: 21.08.23 28.08.23 12.09.23 AD: PD: DP: 06.11.23 13.11.23 28.11.23 AD = Advertising deadline, PD = Print material deadline, DP = Date of publication METROPOLITAN MAGAZINES DATES OF PUBLICATION Issues Special feature 01/2023 (March) Outdoor living 02/2023 (June) Wellness and Spa 03/2023 (August) New work 04/2023 (November) Lighting and Luminaires 1 These topics feature in all 9 metropolitan titles simultaneously. ADDITIONAL SPECIAL FEATURES 1 DATES ARCHITECTURE MAILING TITLE Issue 01/2023 Issue 02/2023 Issue 03/2023 Issue 04/2023 Delivery until 04.04.23 20.06.23 11.09.23 05.12.23 Dispatch from 11.04.23 27.06.23 18.09.23 12.12.23 Please send supplements for the architecture mailing directly to the publisher: b1 communication GmbH, Briedestraße 1-9, 40599 Düsseldorf, Germany

5 TITLE Total BERLIN 1,754 DÜSSELDORF 1,419 FRANKFURT/RHINE-MAIN 1,279 HAMBURG 1,542 COLOGNE BONN 1,457 MUNICH 1,349 RUHR AREA 1,212 STUTTGART 1,391 VIENNA 1,107 TOTAL 13,610 AMOUNT OF PROFESSIONALS IN THE 9 METROPOLITAN REGIONS (as of august 2022) METROPOLITAN MAGAZINES 1 All prices plus applicable value-added tax. The general terms and conditions apply (see page 15). Commissioned advertising agencies and advertising mediators are granted an intermediary commission of 15% on top of the possibly discounted (quantity/combination discount) net price. 2 No further discounts can be applied to an already discounted bundle price for a complete booking of all metropolitan magazines. 3 Including design of the basic layout; copyright-free photo material and text information must be provided by the customer. 4 If available 5 Each additional 10 g costs EUR 200 extra Advertising Formats in CUBE metropolitan titles: Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne Bonn, Munich, Stuttgart, Ruhr Area, Vienna Price 1 (per issue) Total Placement 2 (one-off, all 9 titles) PER ISSUES – ONE-OFF PLACEMENT (IN EUR) 1/2 page advert (portrait or landscape) 2nd part of the magazine 1,500 9,900 1/1 page advert (inside) 2,600 19,900 1/1 page advert (inside) 3 2,600 19,900 1/1 page advert (2nd oder 3rd cover page) 4 3,200 - 1/1 page advert (back cover) 4 3,900 - 2/1 pages advert (inside) 4,200 32,000 2/1 pages real estate advertorial (inside) 3 3,500 27,000 Supplement up to 30 g 5 , max. 280 x 200mm 2,600 19,900 Combined discounts The following discounts will be granted for multiple placements in several metropolitan titles within 12 months: Placement in 2 titles (e.g. Hamburg and Berlin) 4% Placement in up to 6 titles 6% Placement in 7 or more titles 8% Quantity discount The following discounts will be given for multiple placements in several CUBE issues within 12 months: Placement in 2 issues (e.g. spring and summer) 4% Placement in 3 issues (e.g. spring, summer, autumn) 6% Placement in 4 issues (spring, summer, autumn, winter) 8% ARCHITECTURE MAILING /-SUPPLEMENT Recipients: e.g. Hamburg 1.542 owners of architecture and interior design offices and real estate professionals in and around Hamburg (radius of 100 km). a.) Architecture mailing: e.g. CUBE Hamburg Mailing of an insert or product sample (max. 200 g/DIN A4) together with the magazine (e. g. CUBE Hamburg), reference to insert in the mailing cover letter + an editorial report (1 page). Costs per mailing: 4.20 Euro Total costs: 6,476 Euro (1,542 x 4.20 Euro) b.) Architecture supplement: e.g. CUBE Hamburg Mailing of an insert or flyer (max. 30 g/max. 200 x 280 mm) inserted in e.g. CUBE Hamburg. Costs per mailing: 2.20 Euro Total costs: 3,392 Euro (1,542 x 2.20 Euro) * The publisher reseives the right to adjust prices if important conditions, such so printing prices, change. PRICE LIST AND DISCOUNTS

6 SELECT READERSHIP High-income individuals and architecture professionals CIRCULATION 12,000 copies FREQUENCY OF PUBLICATION 4 times a year AREA OF PUBLICATION Germany-wide and Vienna PRINT MATERIAL DEADLINE In each case 14 days before publication of the issue RETAIL PRICE PER COPY EUR 6.50 , EUR 32.00 in annual subscription (incl. VAT and shipping costs within Germany)1 COPY FORMAT 230 x 297mm DISTRIBUTION (a) Magazine retailers, stations and airport bookstores, subscription DISTRIBUTION (b) Direct mailing to owners of the 850 top residential architecture and interior design offices in Germany and Austria 1 Foreign prices upon request NATIONWIDE PREMIUM MAGAZINE CUBE Select presents a selection of high-quality residential architecture and interior design projects from the 9 metropolitan magazines four times a year. The magazine is aimed at private individuals who are interested in the core topics of exclusive living and modern architecture. CUBE Select is distributed nationwide in upscale press outlets, in station and airport bookstores and by subscription. It is also sent by mail to the owners of 850 top residential architecture and interior design firms in Germany and Austria. Online viewing copy here: https://www.cube-magazin.de/pub/select/2022_03/ Advertisement/Placement Price in EUR 1 Quantity discount 2 (following discounts will be granted for multiple bookings of several CUBE Select issues within 12 months) 1/2 page advert (portrait or landscape) 2,300 2 adverts 4% 1/1 page advert/advertorial 4,400 3 adverts 6% 2/1 pages advert/advertorial 5,600 4 adverts 8% 1/1 advert 2nd or 3rd cover page 3 4,900 1/1 advert back cover 3 5,500 Supplements a.) Supplement complete issue (weight up to 30 g, max. format 220 x 290mm) 4,400 b.) Supplement top 850 architects and interior designers (weight up to max. 200g, max. format 213 x 297mm) 5,500 PRICES* Advertising formats see page 9 DATES OF PUBLICATION Spring issue Summer issue Autumn issue Winter issue CUBE SELECT AD: PD: DP: 20.03.23 27.03.23 18.04.23 AD: PD: DP: 05.06.23 12.06.23 04.07.23 AD: PD: DP: 04.09.23 11.09.23 03.10.23 AD: PD: DP: 20.11.23 27.11.23 19.12.23 AD = Advertising deadline, PD = Print material deadline, DP = date of publication 1 All prices plus VAT 2 Commissioned advertising agencies and advertising mediators are granted an intermediary commission of 15 % on top of the possibly discounted (quantity/combination discount) net price. 3 If available * Prices listed are subject to change. The publisher reseives the right to adjust prices if important conditions, such so printing prices, change.

7 DATE OF PUBLICATION advertising deadline 29.08.2023 print material deadline 04.09.2023 published 26.09.2023 IST ZIRKULÄRES BAUEN DIE LÖSUNG? – Vier Beispiele zeigen die Bandbreite der Herangehensweise BESTAND IM FOKUS – Vier Finalisten beim zehnten Deutschen Nachhaltigkeitspreis Architektur WIE WEITER MIT DEM HOLZBAU? – Der nur begrenzt verfügbare Baustoff fordert ein Umdenken OFFENES ÖKOSYSTEM – Eine neue Bürowelt in Berlin – leicht, lichtdurchflutet und demCradle-to-Cradle-Prinzip folgend REAL ESTATE SPECIAL 2022 © Michael Fahrig www.cube-magazin.de REAL ESTATE NATIONWIDE REAL ESTATE PUBLICATIONS CUBE Real Estate provides an overview of sophisticated neighborhood development and major projects in the metropolitan regions where CUBE is published. The readership is made up of professionals from the architecture, real estate and construction industries. We use lighthouse projects to show that high-quality, sustainable architecture is an attractive argument for successful urban and location development. The themed issue is a suitable environment for drawing the attention of a highly attractive target group to a brand, a real estate project, an exclusive location or a portfolio of services-attention-grabbing, absolutely targeted and at attractive conditions. PRICES* Advertisement/Placement Price in EUR 1 General Part 1st advert (1/1 page) inside 2 5,500 2nd advert (1/1 page) inside 2 5,100 3rd advert (1/1 page) ff. inside 2 4,700 Metropolitan part 1/2 page advert/advertorial 3 2,800 1/1 page advert/advertorial 3 3,800 2/1 pages advert/advertorial 3 4,600 Special placements 2 1/1 page 2nd or 3rd cover page 7,200 1/1 page 4th cover page 7,900 Supplement (up to max. 30 g, Format max. 290 x 200mm) 3,800 1 All prices in EUR plus VAT. Commissioned advertising agencies and advert-ising mediators are granted an intermediary commission of 15% on top of the possibly discounted (quan-tity/combination discount) net price. 2 If still available 3 Including design of the basic layout; copyright-free photo material and text information must be provide by the customer. * Prices listed are subject to change. The publisher reseives the right to adjust prices if important conditions, such so printing prices, change. Online viewing copy here: https://www.cube-magazin.de/pub/REAL_ESTATE_SPECIAL/2022/ READERSHIP Real estate industry, construction companies, urban institutions and economic development agencies, architecture industry, financial service providers CIRCULATION 12,000 copies AREA OF PUBLICATION Nationwide and Vienna FREQUENCY OF PUBLICATION 1 time a year COPY FORMAT 210 x 297mm TOPIC IN 2023 Green Architecture DISTRIBUTION Direct postal delivery to 12,000 architecture offices and real estate companies Advertising formats see page 9 Combinations 1 CUBE Real Estate and metropolitan magazines Combi 1: 1/1 advertorial/ advert in a metropolitan magazine 2023 (e. g. CUBE Hamburg) + 1/1 advertorial / advert in metropolitan section of CUBE Real Estate 4,900 Combi 2: 2/1 advertorial in a metropolitan magazine 2023 (e. g. CUBE Hamburg) + 2/1 advertorial in metropolitan section of CUBE Real Estate 5,900

8 INSPIRE NEW WORK/WELL-BEING 2022 NEWWORK Arbeiten mit demWell-Being-Effekt – Das Büro als Hotel, Sehnsuchtsort, Ideengenerator und Wellnessoase QUARTIERSBEISPIELE Eleven Decks in Hamburg und Derzbachhof in München HOMEOFFICE Kitchen Office – Küchen wandeln sich zu professionellen Arbeitsplätzen und umgekehrt © photoprop, Frank Dora, Wuppertal INSPIRE INTERIOR DESIGN THEMED MAGAZINE Thrice a year, CUBE Inspire focuses on a topic of particular interest to architects and interior designers. Since the first issue of CUBE Inspire in 2017, the topics covered on 32 to 40 pages have included design radiators, acoustics, smart home, wellness and spa, windows and doors, and New work. As a supplement to the 9 CUBE metropolitan issues, CUBE Inspire is sent by direct postal delivery to architects and interior designers. CUBE Inspire is an excellent opportunity for brand manufacturers from the respective subject area to showcase their expertise and product innovations in a specially tailored editorial environment. Online viewing copy here: https://www.cube-magazin.de/pub/inspire/2022_1/ LESERSCHAFT Architects and interior designers and regional office furniture retail CIRCULATION 12,000 copies FREQUENCY OF PUBLICATION 3 times a year AREA OF PUBLICATION Nationwide and Vienna PRINT MATERIAL DEADLINE 14 days before publication COPY FORMAT 210 x 297mm TOPICS IN 2023 1st issue (April) New work I 2nd issue (July) Bath and wellness 3rd issue (December) New Work II DISTRIBUTION Direct postal delivery to 12,000 architects and interior designers PRICES* Advertisement/Placement Price in EUR 1 Inside 1/2 page advert (portrait or landscape) 2,500 1/1 page advert/advertorial 3 3,600 2/1 pages advertorial 3 5,300 Special placements 2 1/1 advert 2nd or 3rd cover page 2 3,900 1/1 advert 4th cover page 2 4,400 Supplement (bis max. 30 g, Format max. 290 x 200mm) 3,600 Combinations of CUBE Inspire and metropolitan magazines Combi 1: 1/1 advert in CUBE Inspire + 1/2 product PR in all 9 regional CUBE magazines 5,400 Combi 2: 1/2 advert in CUBE Inspire + 1/2 product PR in all 9 regional CUBE magazines 3,600 Advertising formats see page 9 1 All prices in EUR plus VAT. Commissioned advertising agencies and advert-ising mediators are granted an intermediary commission of 15% on top of the possibly discounted (quan-tity/combination discount) net price. 2 If still available 3 Including design of the basic layout; copyright-free photo material and text information must be provide by the customer. DATES OF PUBLICATION Spring issue 01/2023 (NewWork I) AD: PD: DP: 20.03.23 27.03.23 18.04.23 Summer issue 02/2023 (Bath and Wellness) AD: PD: DP: 06.06.23 13.06.23 04.07.23 Winter issue 03/2023 (NewWork II) AD: PD: DP: 21.11.23 28.11.23 12.12.23 AD = Advertising deadline PD = Print material deadline DP = Date of publication * Prices listed are subject to change. The publisher reseives the right to adjust prices if important conditions, such so printing prices, change.

9 ADVERTISEMENTS IN BLEED ADVERTISEMENTS IN TYPE AREA 420 x 297mm Select 460 x 297mm 102 x 297mm Select 110,5 x 297mm 210 x 150mm Select 230 x 150mm 2/1 pages 1 210 x 297mm Select 230 x 297mm 1/1 page 1 1/2 page portrait 1/3 1/2 page landscape 1/3 ADVERTISING FORMATS 1 Please add 3 mm trim allowance to all outer pages of bleed ads. Please deliver double-page ads as single pages. 2 Please deliver print documents with cutting marks for exact placement 3 Only full-page ads are possible in the front issue section 400 x 275mm Select 432 x 297mm 92 x 275mm Select 96,5 x 275mm 188 x 135mm Select 198 x 135mm 2/1 pages 2 188 x 275mm Select 198 x 275mm 1/1 page 2 1/2 page portrait 2/3 1/2 page landscape 2/3 TECHNICAL DETAILS/DELIVERY OF SUPPLEMENTS AND ATTACHMENTS Data transfer: – per mail: media@cube-magazin.de – WeTransfer oder Dropbox usw. Data format: preferably PDF/X-3 or PDF/X-4 All fonts used need to be embedded. Profiles: Color mode CMYK, 300 dpi, stroke in bitmap mode, at least 1,200 dpi. Bleed: at least 3 mm per bleed edge Profil CUBE: ISO Coated v2 300 % (ECI) Color tuning: Color-consistent proofs are required for all ads: digital proofs (with Ugra/FOGRA Media Wedge V 2.0) We assume that the files given to us are copies and do not take any responsibility for their storage. SUPPLEMENTS/ATTACHMENTS Delivery date 2 weeks before the issue is published, free of charge, between 8 am and 5 pm. Delivery address: Zeitfracht GmbH Emmericher Straße 10, 90411 Nürnberg, Germany The delivery note should be placed clearly visible OUTSIDE on the pallet or on a box (do NOT put it INTO the box). It must contain the following information: – Customer/client – CUBE magazine title and issue (e.g. CUBE Berlin No 3/2023) – Delivery quantities (total weight, umber of packages (pallets or cartons) – Address and phone number of the shipper ARCHITECTURE MAILING Delivery date 1 week before shipping date, free of charge, between 9 am and 5 pm. Delivery address: b1 communication GmbH Briedestraße 1–9, 40599 Düsseldorf, Germany CUBE metropolitan magazines, CUBE Real Estate, CUBE Inspire: 210x 297mm CUBE Select: 230x 297mm

10 PERFORMANCE FIGURES 2021 (as of December 2021) CUBE Website Page Impressions Visits (Sessions) Homepage www.cube-magazin.de 1st quarter 2021 312,850 122,113 2nd quarter 2021 264,674 101,704 3rd quarter 2021 203,334 82,254 4th quarter 2021 204,582 85,007 Average session duration: 2.09 minutes WEBSITE RECTANGLE ADVERTS ADVERT – Homepage A. TOP-position-advert Format: Medium rectangle 300 × 250 pixel (width × height) as jpg or html5 B. bis D. Format: Medium rectangle 300 × 250 pixel (width × height) Position on homepage (desktop view) A B C D ADVERTS (FIXED PLACEMENT) Format: Medium rectangle 300 × 250 pixel (width × height) in JPG format Page Price in EUR 1 per month Position A 2 Homepage 1,000 Position B 2 Homepage 900 Position C 2 Homepage 800 Position D 2 Homepage 750 1 All prices in EUR plus VAT 2 If available

11 WEBSITE ADVERTORIAL ADVERTORIAL – Homepage Link to customer website (dofollow-link) Position Price in EUR per month 2 Homepage 900 ADVERTORIAL Editorially prepared advertising content in the form of an article 1 1 Image material: max. 5 images (copyright-free) with 700 pixels on the short edge or 1050 pixels on the long edge at 72 dpi in .jpg file format; text material: either finished text with max. 3,500 characters (including blank spaces) as a Word document or sufficient information for text creation. 2 All prices in EUR plus VAT Article page Homepage

12 NEWSLETTER NEWSLETTER (weekly) – 2 Versions (A oder B) possible Link from newsletter to CUBE homepage with further link to article page or customer website running time: 1month Link to CUBE homepage with further link to advertorial of the customer Link from CUBE article page to customer website Article page CUBE homepage Customer website Advert in 3rd field format: 600 x 400 pixel Price in EUR per placement 1 Link to customer website (A) 900 Link to CUBE website (B) 2 1,800 1 All prices in EUR plus VAT 2 Image material: max. 5 images (copyright-free) with 700 pixels on the short edge or 1,050 pixels on the long edge at 72 dpi in .jpg file format; text material: either finished text with max. 3,500 characters (including blank spaces) as a Word document or sufficient information for text creation. Advert Image format newsletter: 600 x 400 Pixel Here ist the headline Here ist the subline CUBE Newsletter Recipients average click-through-rate ca. 7,000 14.5 % B A 80 % of the newsletter subsribers are architects and interior designers

13 NEW: PODCAST AND VIDEO BUNDLES Detailed interviews with experts, designers or architects by CUBE video editors. Implementation on site at trade fairs or via video conference. Produced by a professional TV team at the customer‘s premises or at trade fairs. Short presentation of products in publisher‘s layout. Duration approx. 60-90 seconds in 9:16 format. PODCAST-BUNDLE INNOVATION VIDEO-BUNDLE 8 Lässt sich definieren, welche Determinanten für resiliente Arbeitswelten zukünftig in den Fokus rücken? Schmutzer: Ich glaube, dass die Flächen, die die Unternehmen ihrenMitarbeitern zur Verfügung stellen, sich vielmehr zu einemKommunikations- und Kulturort wandeln. Die große Herausforderung wird sein, Dinge nicht mehr so perfekt fertig zu machen, weil wir gar nicht wissen, wie wir es in einem halben Jahr verändern müssen. Es gibt momentan keine Blaupause für das Büro der Zukunft. Ergo, die Flächen müssen flexibler werden. Man muss hinterfragen, welche Module vonnöten sind und wie ich von einer organisationsbasierten Sitzordnung in eine prozessorientierte Arbeitslandschaft komme. Hier empfehle ich die Anwendung von Prototyping, um mehr zu probieren. Sauber: Wichtig ist zu verstehen: Es gibt nicht die eine Antwort auf die richtige Arbeitsumgebung, die jetzt und in Zukunft Bestand haben wird. Die Aufgaben ändern sich zunehmend und so schnell ändern sich auch die Anforderungen an die Räume und Tools. Was heißt das gestalterisch für Architekt- und InnenarchitektInnen? Schmutzer: Das Büro muss den Mitarbeitern die Heimat imArbeitsalltag geben. Es geht immer mehr in Richtung Kulturraum, in dem ein Wohlbefinden erzeugt werden sollte. Das heißt nicht, dass wir nur noch Wohnzimmeratmosphäre schaffen, es geht ebenso um die Erlebbarkeit der Unternehmensmarke. Darüber hinaus geht der Trend in Richtung Projektarbeit mit Teilnehmern aus den unterschiedlichsten Bereichen. Die interdisziplinäre Zusammenstellung von Teams erfordert eben modulare Raumsysteme. Stellen wir uns einmal vor, dass bei der Gestaltung einer neuen Arbeitswelt alles richtig gemacht wurde. Welche konkreten Vorteile entstehen? Schmutzer: Kurz gesagt: Es kommt für alle Beteiligten zu besseren Ergebnissen. Also einer erhöhten Arbeitsproduktivität, einer höheren Attraktivität im Kampf um gute Arbeitskräfte und einemWohlgefühl, das die bereits bestehende Belegschaft zum Bleiben motiviert. Sauber: Das ist zwar toll, wenn die Produktivität steigt, aber wir meinen mit unserer Aussage „Wir brauchen mehr Lagerfeueratmosphäre im Büro“ Orte, wo die Aufgaben besonders gut von der Hand gehen und einfach nur Spaß machen. Der Mensch muss im Mittelpunkt stehen, es geht um ihr Wohlgefühl und um den kreativen Austausch miteinander. Es geht nicht darum, Menschen ins Büro zurückzuholen, es müsste vielmehr lauten: Wie können wir die Mitarbeitenden nach vorne begleiten. Was wollen Sie unter Ihrem Lagerfeuergedanken verstanden wissen? Schmutzer: Wir machen hier imHammerhof oft Lagerfeuer mit unseren Gästen. Warum? Weil es in solcher gemütlichen Atmosphäre leichter ist, Vertrauen herzustellen zu Personen, die man eigentlich nicht so gut kennt. Ideen zu offenbaren, geschieht zumeist nur, wenn Vertrauen besteht. Deshalb dient das echte Lagerfeuer ebenso als Ideenschmiede. Das ausführliche Interview haben wir als Podcast aufgezeichnet. Durch Scannen des QR-Codes kommen Sie direkt zu unserem CUBE-Podcast mit Michael O. Schmutzer und Sabine Sauber. Das Interview und auch den Podcast führte Kelly Kelch. CUBE: Sie haben im Jahr 2008 Design Offices gegründet und im Mai 2020 stiegen Sie aus. Was waren die Gründe, Ihrer Idee den Rücken zu kehren? Michael O. Schmutzer: Ich habe gemerkt, dass mir das Thema „Unternehmer sein“ als Pionier mehr liegt, als ein großes Unternehmen zu managen, wozu Design Office mit fast 100 Millionen Euro Umsatz im Jahr zählte. Der Entschluss, mich verändern zu wollen, loderte schon längere Zeit in mir. Ich traf ihn dann aber erst Silvester 2020 und kann heute sagen, es nicht bereut zu haben. Wenn Sie Ihr Tun bei Design Offices mit nur einemWort beschreiben müssten, wie lautet es? Schmutzer: Pionierarbeit. Die New-Work-Bewegung ist nun schon einige Jahre alt, aber noch immer in einer rasanten Dynamik. Wo stehen deutsche Unternehmen heute? Sabine Sauber: Es sind eigentlich nur eine kleine Gruppe von Unternehmen, die sich echten New-Work-Ansätzen wirklich öffnen. Wir sind zwar einerseits in der Lage, remote und flexibel zu arbeiten, jedoch gibt es noch eine Reihe von ungelösten Aufgaben. Resümierend erkenne ich einen unterschiedlichen Reifegrad an Unternehmen, die überhaupt in der Lage sind, New-WorkModelle zu ermöglichen und das auch tun. Wir sind noch am Anfang. Ist der Begriff New Work richtig besetzt? Sauber: Wir haben uns natürlich Gedanken darüber gemacht, ob eine andere Bezeichnung sinnvoll wäre. Es gibt unterschiedlichste Dimensionen und Definitionen, trotzdem ist es meiner Meinung nach wichtig, den Begriff New Work zu etablieren. Wir brauchen den Terminus, um die Bewegung weiterzutreiben und unseren Beitrag zu leisten, das Dahinterstehende zu leben. © Kelly Kelch INTERVIEW EIN NEUER SPIRIT Michael O. Schmutzer und Sabine Sauber, Gründer des Unternehmens Neue Höfe 53 Gestaltern die eigens programmierte Plattform LightSketch, auf der sie sich kreativ ausleben und ihre eigene Leuchtenform kreieren können. In vier Schritten Sketch – Shape – Print – Shine können diese ab Stückzahl eins ganz einfach online individuell gestaltet und innerhalb von vier Wochen produziert werden. „Zeichnen Sie direkt Ihre Form, importieren Sie Geometrien, die Sie mit Lichtpunkten gestalten, oder lassen Sie sich inspirieren von den ersten Entwürfen in unserer Bibliothek“, sagt Florian Ilchmann und ergänzt: „Unsere Leuchten haben zudem drei Lichtanteile, was einmalig ist: Uplight, Downlight und eine filigrane Lichtkante, die aus der Leuchte eine Installation macht.“ www.sparkshape.de Wir wissen nicht, wie die Zukunft aussieht – bis wir sie gestalten: Mit der innovativen printedlight-Technologie hat das Münchner Unternehmen Ambright ein Verfahren entwickelt, mit dem jede räumliche Inszenierung aufgewertet wird – durch Lichtdruck. So kann Licht, unabhängig von räumlichen Gegebenheiten und standardisierten Produkten, in allen erdenklichen Umgebungen eingesetzt werden. „Seit 2015 setzen wir uns damit auseinander, unsere Vision in die Tat umzusetzen. Das Ergebnis? Ein radikal neues Verständnis von Licht: Einzigartig, digital und auch noch in Serie produzierbar“, erläutert der Firmengründer und Geschäftsführer Florian Ilchmann. Das patentierte Lichtdruckverfahren eignet sich sowohl für dekoratives Akzentlicht (SparkLeds) als auch zur Produktion von elegant leuchtenden Tablaren für den Retail-Bereich (SparkShelfs) sowie letztlich den funktionalen Leuchten SparkShapes. Dabei sind Form, Material und Lichtwirkung frei definierbar. Durch die neuartige Kombination von Kreativpotenzial und Serienproduktion 4.0 ermöglicht Ambright eine ganz neue Dimension der Lichtplanung und -gestaltung und bietet Anzeige INNENEINRICHTUNG LICHT. NEU GEDACHT. Fotos: Franco Jennewein Ein Münchner Unternehmen bietet eine ganz neue Dimension der Lichtplanung und -gestaltung Sehen Sie sich hier das CUBEInnovationsvideo mit Florian Ilchmann, Geschäftsführer von Ambright, an. 1 ENERGIE Wärmepumpen sind gefragter denn je. Bei kühleren Außentemperaturen sinkt jedoch ihre Effizienz, der Strombedarf steigt. BRUNNER bietet mit einer besonderen Systemlösung den Ausweg aus der Kostenfalle: eine Wärmepumpe in Kombination mit einer wasserführenden Holzfeuerstätte. Durch ein intelligentes, elektronisch gesteuertes System warnt die Pumpe den Hausbesitzer, sobald ihre Effizienz aufgrund niedriger Temperaturen sinkt. Über eine Display-Steuerung im Wohnraumwird dann die Anweisung gegeben, den wasserführenden Ofen bzw. Kamin einzuheizen oder Holz nachzulegen. Jetzt fügt die Feuerstätte ihrenWärmeüberschuss einemHydraulikturmmit dem nebenstehenden Pufferspeicher zu. Sie wärmt das Wasser für das Heizsystem auf und sorgt auch an frostigen Tagen für ein konstantes Heizlevel. Die Wärmepumpe ist automatisch entlastet, die gesamte Heizlösung hydraulisch und reglungstechnisch perfekt aufeinander abgestimmt. So lässt sich ein Gebäude ein ganzes Jahr über mit regenerativen Energien wärmen. www.brunner.de EFFIZIENTE KOMBINATION Fotos: brunner Wärmepumpe plus Holzfeuerstätte Video ansehen Podcasts and innovation videos are produced by the publisher as a supplement to a presence bundle in CUBE print media and are also made freely available to the partners. We would be happy to provide you with an offer tailored to your needs. Expert interview with link via QR code to the podcast with the full interview Product report half-page or full-page with link via QR code to innovation video with same topic Innovation video on CUBE website Podcast on CUBE website bundle contents bundle contents

14 CONTACTS/PUBLISHER INFORMATION Germany Head of Sales Mr. Gerrit Menke Phone +49 211 650 264-12 menke@cube-magazin.de Germany North/West Ms. Cordula Hüwels Phone +49 201 42 04 56 Mobile +49 170 400 07 68 huewels@cube-magazin.de Deutschland Ost/Mid Ms. Andrea Falkenberg Phone +49 2509 230 98 67 Mobile +49 162 2928 334 falkenberg@cube-magazin.de Germany South Ms. Simone Lang Mobile +49 172 610 934 0 lang@cube-magazin.de Austria Mr. Peter Eder Phone +43 664 150 60 54 eder@cube-magazin.at Switzerland Ms. Martina Kummer Phone +41 78 720 66 70 Mobile +41 78 720 66 70 kummer@cube-magazin.de Copyright and publishing law This magazine and all the individual contributions and illustrations included in it are protected by copyright. We point out that the pictures included in the articles are mainly subject to third-party copyright. By accepting the manuscript, the right to publication and rights for translation, issuing of reprinting rights, electronic storage in databases, production of special prints, Publisher b1 communication GmbH Briedestraße 1–9, 40599 Düsseldorf Germany Phone +49 211 650 264-0 Telefax +49 211 650 264-20 info@cube-magazin.de Seat and Court of Registry: Düsseldorf, HRB 64429 VAT ID No. DE 23 7980267 General managers Gerrit Menke, Folker Willenberg Editors-in-chief Gerrit Menke (responsible) Folker Willenberg (responsible) Distribution b1 communication GmbH Briedestraße 1–9, 40599 Düsseldorf Germany Phone +49 211 650 264-0 info@cube-magazin.de Bank information Sparkasse Bochum IBAN: DE27 4305 0001 0001 4777 28 BIC: WELADED1BOC Invoices are due for payment on the publication date of the issue in which the advertisement is published, at the latest within 14 days of receipt of the invoice. Otherwise, clause 12 of the general terms and conditions (see page 15) applies. photocopies and micro copies shall transfer to the publisher (with the exception of the images). Any use outside the constraints specified by copyright legislation is not permitted without the consent of the publisher. If any unsolicited posting of contributions and information are sent to the publisher, this shall constitute consent that can be revoked at any time to place the sent contributions and/or information in databases that are kept by publishers or cooperating third parties. Common names The reproduction of common names, trade names, product names and similar in this magazine does not warrant the assumption that these names may be readily used by anyone. These are often registered trademarks protected by law, even if they are not labelled as such. © b1 communication GmbH

15 General Terms and Conditions 1. An advertising order in the sense of these general terms and conditions is the contract for the placement of one or more print advertisements, third-party inserts (insert, bound-in insert, product samples etc.) as well as online forms of advertising in compliance with the current overview of conditions, whereby legally binding advertising orders are only concluded once the order has been confirmed in writing. 2. In case of doubt, advertisements are to be run for publication within one calendar year. If the right to run individual advertisements is granted within the framework of a contract, the order shall be processed within one year of the publication of the advertisement, provided that the first advertisement is run and published within the period specified in Section 1. 3. In the case of contracts, the customer shall be entitled to run further advertisements within the agreed period or within the period specified in Section 1, in addition to the quantity of advertisements specified in the order, under the contractually agreed conditions. 4. Placement of advertisements: advertisements shall be published in specific numbers, editions or at specific points in the printed publication or Internet page if this is confirmed in writing by the publisher when the order is placed. If no clear placement specifications are made, the publisher can freely determine the placement. 5. If an order is not fulfilled for reasons which the publisher is not responsible for, the customer shall, without prejudice to any further legal obligations, reimburse the publisher for the difference between the discount granted and the discount corresponding to the actual acceptance. Reimbursement will not be made if the non-fulfilment is due to force majeure or strikes within the publisher’s sphere of risk. Advertisement bookings are binding upon acceptance by the publisher. Cancellations after acceptance of the advertisement are subject to a cancellation fee of 30%. In the period from 4 weeks to the closing date for advertisements, 50% of the cancellation fee will be charged in the event of cancellation. Cancellations after the advertising deadline are subject to a lump-sum cancellation fee of 75%. 6. Orders for advertisements and third-party inserts which are to be published exclusively in certain numbers, certain editions or at certain points in the publication must be received by the publisher in good time so that the customer can be notified before the advertising deadline if the order cannot be executed in this way. Classified advertisements will be printed in the respective category without this requiring express agreement. 7. The closing dates for printing documents are set out in the publisher’s written order confirmation. The customer is solely responsible for the punctual delivery of the advertisement text and faultless print documents. If print documents or online advertising forms are transmitted to the publisher digitally or by remote transmission in paperless form, the following provisions shall apply: Advertisement templates should only be digitally transmitted using closed files which the publisher cannot change in terms of content. The publisher may reject open files. The publisher is not liable in the event of incorrect publication of advertisements (print) that are transmitted with open files. Related files are to be sent or stored by the customer in a common directory (folder). The customer is liable for ensuring that the transmitted or stored files are free of computer viruses. The publisher is entitled to delete files containing computer viruses without the customer having any claims arising therefrom. Printing material will only be returned to the customer upon special request. The obligation to store the advertisement ends 6 weeks after its publication. Floppy disks or CD-ROMs with artwork sent to the publisher become the property of the publisher. They will only be returned to the customer at the customer’s risk upon express request or for a delivery fee of EUR 5.00. 8. The publisher reserves the right to reject advertising orders, including individual runs within the framework of a contract, and insert orders on the grounds of content, origin or technical form in accordance with the publisher’s uniform, objectively justified principles if their contents/origin violate laws or official regulations or if their publication is unacceptable for the publisher. This shall also apply to orders placed with branch offices, receiving offices or representatives. Orders for inserts shall not be binding for the publisher until a sample of the insert has been submitted and approved. Inserts which, through their format or presentation, give the reader the impression of being part of the newspaper or magazine or which contain third-party advertisements shall not be accepted. The refusal of an order will be communicated to the customer immediately. 9. The customer is responsible for the punctual delivery of the advertisement text and faultless print documents or inserts. The publisher shall immediately request a replacement for recognisably unsuitable or damaged print documents. The publisher guarantees the usual print quality for the title in question within the scope of the possibilities offered by the print documents. 10. If an advertisement is printed incorrectly despite timely delivery of faultless artwork, the customer may demand that a faultless replacement advertisement be printed (subsequent performance) or demand a reduction in payment, but only to the extent that the purpose of the advertisement was impaired. The publisher shall have the right to refuse a replacement advertisement if this requires expenditure which is grossly disproportionate to the customer’s interest in performance, taking into account the content of the obligation and the requirements of good faith, or if this would only be possible for the publisher at disproportionate cost. If the publisher allows a reasonable period of time set for the replacement advertisement or the publication of the other advertising material to elapse, or if the replacement advertisement is not faultless again, the customer shall be entitled to a reduction in payment or cancellation of the advertising order. Cancellation of the advertisement order is excluded in the case of insignificant defects in the advertisement. Complaints regarding non-obvious defects must be lodged within one year of the statutory commencement of the limitation period. The publisher shall be liable for all damages, whether they result from breach of contract or tort, in accordance with the following provisions: In the event of gross negligence, liability in commercial dealings shall be limited to compensation for the typical foreseeable damage; this limitation shall not apply if the damage was caused by the publisher’s executive employees. In the event of simple negligence, the publisher shall only be liable if an essential contractual obligation has been breached, a guarantee granted or there has been fraudulent deception. In such cases the liability is limited to the typical foreseeable damage. In the event of liability for typical foreseeable damage only, there shall be no liability for indirect damage, consequential damage or loss of profit. In the event of claims under the Product Liability Act and in the event of injury to life, limb or health, the publisher shall be liable in accordance with the statutory provisions. 11. The publisher does not guarantee a minimum circulation. A claim to a price reduction cannot be derived from a reduction in circulation. 12. If the customer does not pay in advance, the invoice will be sent immediately, if possible 14 days after publication of the advertisement. The invoice is to be paid within the period of time indicated in the price list from receipt of the invoice, unless another payment period or advance payment has been agreed in individual cases. 13. In the event of default in payment or deferment of payment, interest and collection costs shall be charged. In the event of default in payment, the publisher may postpone the further execution of the current order until payment has been made and demand advance payment for the remaining advertisements. If there is justified doubt as to the customer’s solvency, the publisher is entitled to make the publication of further advertisements dependent on the advance payment of the amount and the settlement of outstanding invoice amounts, even during the term of an advertising contract, irrespective of any originally agreed payment period. 14. Costs for the production of ordered print documents as well as for substantial changes to originally agreed designs requested by the customer or for which the customer is responsible shall be borne by the customer. 15. On request, the publisher shall send a specimen copy to the billing address. If a receipt can no longer be obtained, it shall be replaced by a legally binding written statement from the publisher confirming the publication and distribution of the advertisement. 16. Place of performance shall be the publisher’s registered office. In business transactions with fully qualified merchants, legal entities under public law or special funds under public law, the place of jurisdiction for legal action shall be the publisher’s registered office. Insofar as the publisher’s claims are not asserted in the dunning procedure, the place of jurisdiction for non-merchants shall be determined by their place of residence. If the customer’s domicile or habitual residence, including in the case of non-commercial customers, is unknown at the time the action is brought or if the customer has moved their domicile or habitual residence outside the scope of the law after concluding the contract, the place of jurisdiction shall be the publisher’s registered office. General Terms and Conditions for subscriptions to magazines ‘CUBE’ § 1 The General Terms and Conditions scope The following general terms and conditions apply to all magazine subscription agreements concluded with the entrepreneur. The customer’s deviating terms and conditions and verbal ancillary agreements shall not be valid. § 2 Conclusion of a subscription agreement The subscription agreement is only concluded once the customer has received written confirmation of the order for the subscription selected by the customer. § 3 Contracting party The subscription is concluded between b1 communication GmbH, Briedestraße 1–9, D-40599 Düsseldorf and the subscriber. § 4 Sales partners b1 communication GmbH does not use a partner to distribute the CUBE subscription. Subscription agreements can only be concluded in writing with b1 communication GmbH. § 5 Right of withdrawal for telephone orders Magazine subscription agreements concluded solely by telephone by consumers with b1 communication GmbH may be revoked. Otherwise, there is a right of revocation according to the statutory provisions. § 6 Terms of delivery The magazine is always delivered to the delivery address provided by the customer. Delivery defects must be reported in writing. § 7 Terms of payment The payment of the subscription fees is due in advance before the magazine is delivered. Payment must be made within 14 days of concluding the subscription agreement to the account specified on the invoice or by direct debit. § 8 Duration and termination of agreement The subscription agreement is concluded for 1 year. The agreement will be extended by a further year if it is not terminated in writing with one month’s notice to the end of the subscription period. The right to termination for good cause remains unaffected. § 9 Data protection b1 communication GmbH complies with the provisions of the Federal Data Protection Act (BDSG). All personal data necessary for the fulfilment of the subscription will therefore be stored in compliance with data protection regulations. The entrepreneur only discloses this data to third parties in the context of legal defaults, in particular in the context of criminal proceedings. § 10 Final provisions Amendments and supplements to the agreement must be in writing, including the clause on the written form itself. Should any provision of the contract be or become invalid in whole or in part, this shall not affect the validity and enforceability of the remaining provisions. Additional terms and conditions a) In the event of rate changes for advertising and insert prices, the new terms and conditions shall also come into force immediately for current orders. b) By placing an advertising order, the customer accepts the general and additional terms and conditions as well as the publisher’s price list. The placed advertisement order only becomes legally binding after written confirmation by the publisher. c) Changes to placements, sizes, formats and colour are no longer possible after the closing date for advertisements. The publisher is not liable for the correctness of the reproduction of placed advertisements or corrections made over the telephone. Liability shall also be excluded if defects in other artwork do not become apparent until reproduction or printing. The advertiser then has no claims if the print is poor. Any additional costs incurred must still be charged. d) Cancellations of advertisements or inserts must be made in writing or by presenting an identity card. e) Advertising intermediaries and advertising agencies are obliged to adhere to the publisher’s price lists in their offers, contracts and invoices for advertisers. The agency fee granted by the publisher may not be passed on to the customer either in whole or in part. f) The customer bears sole responsibility for the content and legal admissibility of the text and image documents made available for insertion. The customer shall be responsible for indemnifying the publisher against any claims by third parties against the publisher arising from the execution of the order, even if the order has been cancelled. The publisher is not obliged to check orders and advertisements to see whether they affect the rights of third parties. g) For print documents of any kind, the storage obligation expires 12 weeks after the publication date, unless expressly agreed otherwise. h) In the case of the delivery of finished film sets, special conditions apply to the technical processing, which will be communicated by the publisher on request. (i) In the event of bankruptcy or compulsory settlement, no discount shall be granted. j) The publisher reserves the right to set special or different prices for special publications and special categories, for collectives and advertisement series. k) The price for advertisements and inserts from customers in the distribution area (local price) can be claimed by such companies that have their registered office in the publisher’s distribution area. If advertisements from the aforementioned customer are to be invoiced through advertising agencies, the basic prices shall apply instead of the prices for local customers. l) The publisher shall be entitled to publish advertising orders placed in the publisher’s online services following the publisher’s express approval. m) The advertisements designed, placed and published by the publisher may only be reproduced and reprinted with the express consent of the publisher. The publisher reserves the right to charge the customer the reproduction costs incurred to produce advertisements. n) In the event of operational disruptions or in cases of force majeure, industrial action, confiscation, traffic disruptions, general shortage of raw materials or energy and the like, both at the publisher’s business and at external businesses used by the publisher to fulfil its obligations, claims for damages against the publisher due to total or partial nonappearance of the printed matter or advertisements shall be excluded. o) If any defects in the print documents are not immediately recognisable, but only become apparent during the printing process, the customer shall have no claims in the event of poor printing.

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