The Italian brand Minotti takes an important step in retail in Germany and consolidates its distribution strategy with the opening of a new flagship store in Hamburg in collaboration with Pesch, a renowned partner that is already a reference point for design excellence in Cologne. Minotti Hamburg is located at Alter Wall No. 32 and enjoys a strategic location in the heart of the city, overlooking the Alsterfleet and Hamburg City Hall. The store extends over 750 square meters of exhibition space on two levels and is housed in one of the city's most iconic buildings, recently renovated and transformed into an authentic gem of the city center. The old town of Hamburg is characterized by a perfect symbiosis between historical architecture and modern metropolitan style. It is designed as a "lifestyle bridge" between consumer and luxury locations and is surrounded by a multitude of architectural beauties, including representative buildings from the late 19th and early 20th centuries.

Even from the outside, the building catches the eye with its spectacular natural stone façade in sandy tones, which has no fewer than 13 large windows on three sides per floor. Inside, the project, designed by Minotti Studio with great attention to detail, invites visitors to enjoy an immersive and captivating experience. The two exhibition levels, characterized by an alternation of tone and rhythm in the use of materials, are in a coherent and harmonious dialogue, conveying a unified and clearly defined image of the brand.

On the first floor, the floor-to-ceiling windows facing Alter Wall offer a complete overview of the latest furnishings from the 2024 collection, embedded in an open space with a strong and determined character, characterized by a skilful interplay of materials, unusual colors and the presence of several works of art. Oak wood paneling in Moka alternates with chalky white and moss-colored lacquered surfaces that, combined with concrete-look flooring, create sophisticated oases of comfort and relaxation. The most important furnishings include the Supermoon seating furniture by Giampiero Tagliaferri and Yves by Hannes Peer, accompanied by the Pattie and Emmi armchairs and numerous coffee tables. Particularly impressive is the Nico table, also by Hannes Peer, which is available in various designs and sizes.

The upper floor, on the other hand, is divided into three macro-rooms with a residential character, interspersed with portals in Verde Lepanto marble, which make an architectural statement and perfectly match the herringbone parquet flooring in Moka oak. The protagonists include numerous best and long sellers such as the Hamilton, Dylan and Connery seating systems, all by Rodolfo Dordoni, as well as numerous designs by Marcio Kogan/Studio MK27, Nendo and GamFratesi. Minotti Hamburg by Pesch embodies the brand's vision with sophistication and opens the doors to new growth prospects on the German market. With this store, Minotti underlines its commitment to excellence and craftsmanship and brings an exclusive interpretation of luxury to the heart of Hamburg.

www.minottihamburg.com